Community Support

Prime Value rebates performance fees on investments made by non-profit and philanthropic organisations including charities and charitable trusts.

Prime Value is proud to sponsor a number of community events, including the following:

Head of the Yarra – Australia’s Rowing Classic

Following the Melbourne 1956 Olympics, Mr. Stan Jeffery, then Captain of the Hawthorn Rowing Club, recommended to the Club that it should stage a long distance race in Melbourne, and thus the “Head of the Yarra” for eight oared crews was founded. The Head of the Yarra is held annually on the last Saturday in November, and is based on the “Tideway Head” annual race held on the Thames in London. It is essentially a time trial conducted over an 8.6km course on the Yarra River, starting in the City of Melbourne at Henley Staging and winding upstream to the Hawthorn Rowing Club.

Dai Loong Association (Millenium Dragon)

The not-for-profit Dai Loong Association was formed in 1978 to provide a new Dragon for Moomba and the Chinese Community during the Chinese New Year. The Association adopted the name “Melbourne Dai Loong Association”, meaning “Melbourne Big Dragon”.

Melbourne’s Chinese Museum houses Melbourne’s Dai Loong and the Millenium Dragon, which is the largest processional Chinese dragon in the world, who wakes twice a year to dance in Melbourne’s streets for Chinese New Year and the Moomba parade.

Salvation Army Christmas Appeal

At Christmas the number of people who come to the Salvos for help is double that of any other time of year. This appeal is one of Australia’s most important charities.